At JaOcCo, we sometimes offer discounts. 10%, 15%, sometimes a little more for specific events. But those aren’t sales. And the difference matters.
What we don’t do
Traditional sales—60%, 70%, “last days, everything must go”—follow a specific logic: clear inventory that didn’t sell, recover cash flow, make room for the next collection.
That model assumes you produced too much. That pieces were waiting for someone—and no one came.
At JaOcCo, every piece is made after it’s ordered. There’s no inventory to clear. Which means there’s no structural reason for massive markdowns.
What we do instead
Sometimes, we choose to make a gesture. For a launch. An event. To welcome someone discovering JaOcCo for the first time.
It’s not commercial urgency. It’s intention.
The difference: a 10–15% discount in that context says “welcome” or “thanks for being here.” A 70% discount says “we got the quantity wrong.”
Why that matters
When you buy a JaOcCo piece at the listed price, you know that price won’t be cut in half three weeks later. Not because we’re rigid—but because the model doesn’t create excess inventory to clear.
The value of a piece doesn’t change depending on when you buy it.
What we think about deep markdowns
Discounting a piece by 70% is admitting its perceived value was wrong from the start. That the original price was fiction.
We’d rather set an honest price from day one—and stand by it. With the occasional intentional gesture, for the right reasons.
Not a liquidation. Never.