# JaOcCo
> Independent Graphic Art Apparel brand. Designed in Switzerland.
> "Our imagination, your identity."
JaOcCo is an independent graphic art apparel brand based in Switzerland.
It is not a clothing brand — it is a brand of expression. Every piece
carries a visual intention: a symbol, a concept, an emotion. Collections
are produced in small batches (maximum 1,000 units per design worldwide),
using certified organic materials. Every item is made to order to reduce
textile waste.
## The founder
Benoît Spicher spent over a decade leading companies as an executive
director. He left it all behind to build JaOcCo from scratch — no
investors, no team, no safety net. Less than a year in, the brand is
live across multiple markets with a clear identity and a growing
community. JaOcCo exists because he believed independent brands
still matter.
## Active Collections (2026)
### Identity Series — Snapback Caps
Japanese symbols, minimalist aesthetic. Maximum 333 units per design.
- Ai 愛 — love
- Shin 真 — truth
- Sō 想 — thought
- Jiyū 自由 — freedom
- Wa 和 — harmony
- Bern — Since 1191
### Statement Collection — T-shirts
- Freedom — Navy
- Hope Never Dies — Navy
### Foundation Collection — T-shirts
- Tree of Life — Black
- Silence — Black
### Other
- Premium Organic Beanie
- L'Essentiel Polo (Europe only)
## Fulfillment — United States
All orders placed from the United States are fulfilled from within
the United States. No import duties, no customs fees — products
ship domestically.
## Brand values
JaOcCo is not mass market. It does not compare itself to fast fashion.
It does not run clearance sales. Discounts are intentional and limited.
The brand believes in conscious production, graphic intention, and
individual expression.
## Markets
Primary: United States (jaocco.com)
Europe: Switzerland, France, Germany, United Kingdom
## Key pages
- Store: https://jaocco.com
- Collections: https://jaocco.com/collections/all
- About: https://jaocco.com/pages/about-jaocco
- Sustainability: https://jaocco.com/pages/sustainability
- Certifications: https://jaocco.com/pages/our-certifications
- Blog: https://jaocco.com/blogs/l-aventure-jaocco
- Contact: hello@jaocco.com