"Our imagination, your identity" didn't come out of an agency or a brainstorming session with a whiteboard. It came from a simple thought: I wanted to transmit, through images and designs, values, ideas, an identity — something people could adopt as their own.
Sharing, not showing off
The slogan sums up that sharing in one sentence: the imagination is ours — the one that invents the design, the symbol, the idea behind it. But the identity, once the tee is worn, becomes yours. It's not a logo worn to display a brand. It's a design that exists to be recognized by someone who sees themselves in it, and adopted as a piece of their own story.
Why it's guided everything else
This sentence came very early, before the first collections even existed. And since then, it's the filter for which designs stay and which get dropped. A visual that stays purely decorative, that doesn't tell a story, that can't become someone else's identity beyond my own — it doesn't pass. That's not always an easy standard to hold, but it's the one that matters most.
Designed in Switzerland by an independent brand. Small batch — limited to 1,000 pieces worldwide. Made to order to reduce textile waste.