It's a question I get regularly: what's my favorite design? I've never really known how to answer it, and I think that's because the question starts from the wrong premise.
Every design carries equal value
Freedom, Tree of Life, Silence, Hope Never Dies, Rebuild & Rebirth — each one carries something very important to me. I don't know if any one of them matters more than another. Together, they form my identity — not separately, like a list of favorites, but as a whole.
Why it matters to say this clearly
It's easy to turn a brand into a series of "bestsellers" and secondary designs. I don't want to build JaOcCo that way. Every piece exists because it said something true at the moment it was conceived — not because it was meant to sell better than another. Some sell better, others less. That doesn't change what they represent to me.
So no, I don't have a favorite design. I have a collection of pieces of myself, worn by people I may never meet.
Designed in Switzerland by an independent brand. Small batch — limited to 1,000 pieces worldwide. Made to order to reduce textile waste.